What is FOMO Marketing?

FOMO stands for Fear of Missing Out. It is the feeling that other people are gaining or enjoying something valuable while you are not. In marketing, brands use this emotion to make customers act fast.

You see it in lines like “Only 2 left in stock,” “Offer ends at midnight,” or “5 people are viewing this product right now.” These small signals make people rush to buy because they feel the chance will not come again.